Terms & Conditions



1.1. The following definitions shall have the following meanings:

“the Customer” means the person purchasing goods from the Supplier;

“Force Majeure Event” means an event beyond the reasonable control of the Supplier, including strikes, lock-outs or other industrial disputes (whether involving the workforce of the Supplier or any other party), failure of a utility service or transport network, act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule, regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm, inability to procure materials or articles except at increased prices or default of agents, suppliers or subcontractors;

“the Goods” means the goods that the Supplier is to supply to the Customer in accordance with these terms;

“the Supplier” means DB London Limited (company number: 09975794) whose registered office is at Level 1, Devonshire House, One Mayfair Place, Mayfair, London, W1J8AJ;

“these terms” means these terms and conditions as amended from time to time in accordance with clause 2.2;

“Working Day” means a day other than a Saturday, Sunday or public holiday in England when clearing banks in London are open for business.

1.2. The rules of interpretation in this clause 1 apply in these terms.

1.3. Clause headings do not affect the interpretation of these terms.

1.4. Except where a contrary intention appears, a reference to a clause is a reference to a clause of these terms.

1.5. Unless otherwise specified, a reference to a law is a reference to it as it is in force for the time being taking account of any amendment, extension, application, or re-enactment and includes any subordinate legislation for the time being in force made under it.

1.6. A person includes a corporate or unincorporated body.

1.7. Writing or written includes faxes, but not email.

1.8. Any obligation in these terms on a person not to do something includes an obligation not to agree or allow that thing to be done.

1.9. Unless the context otherwise requires, (a) words in the singular shall include the plural and in the plural, shall include the singular and (b) a reference to one gender shall include a reference to the other genders.

1.10. Any words following the terms “including”, “include”, “in particular” or “for example” or any similar expression shall be construed as illustrative and shall not limit the sense of the words preceding those terms.

2. Basis of the Sale

2.1. The Supplier contracts on these terms only, and acceptance by the Supplier of any order from a Customer shall be upon these terms and shall override any other terms and conditions stipulated or incorporated by the Customer in its order or in any negotiations, or which are implied by trade, custom, practice or course of dealing.

2.2. Variations or representations will only be binding on the Supplier if confirmed in writing by an authorised officer of the Supplier.

2.3. Any quotation given by the Supplier shall not constitute an offer, and is only valid for a period of 30 days from its date of issue.

2.4. No contract for the sale of goods shall be concluded until the Supplier has issued an "Acknowledgement of Order".

2.5. When ordering products for delivery outside of the EU, the Customer may be subject to import duties and taxes, which are levied once the package reaches the specified destination. Any additional charges for customs clearance must be borne by the Customer. The Supplier has no control over these charges. Customs policies vary widely from country to country, so the Customer should contact his or her local customs office for further information. Additionally, please note that when ordering, the Customer is considered the importer of record and must comply with all laws and regulations of the country in which the products are to be received. Customers’ privacy is important: international customers should to be aware that cross-border deliveries are subject to opening and inspection by customs authorities.

2.6. The Supplier does not sell products for purchase by children. If the Supplier sells children's products, they are only for purchase by adults. If the would-be Customer is under 18, he or she may only place orders via a parent or guardian.

3. The Goods

3.1. The Supplier reserves the right to make substitutions and modifications to the specifications of the Goods, provided, that this does not materially affect their performance.

3.2. Unless expressly indicated otherwise, the Supplier is not the manufacturer of the products sold on its website. While the Supplier aims to ensure that product information on its website is correct, actual product packaging and materials may contain different and/or more detailed information to that displayed on its website. All information about the products on the Supplier’s website is provided for information purposes only. The Supplier recommends that the Customer does not rely solely on the information presented on its website. Please always read labels, warnings and directions provided with the goods before use.

3.3. Orders can be placed through the website or by calling us on the number shown on the website. Once you have placed an order cancellation is NOT possible under the distance selling regulations due to the fluctuating nature of the precious metals market. We will pursue payment for all orders placed.

4. Price

4.1. The price of the Goods is as stated on our website www.directbullion.com is inclusive of Value Added Tax at the appropriate rate.

4.2. Where carriage, insurance, storage, or other charges are shown separately from the price of Goods, they are nevertheless payable by the Customer at the same time as if they form part of the price and shall be treated as such for the purposes of these terms.

4.3. The Supplier shall invoice the Customer at delivery or afterwards.

4.4. Prices stated on the website are “live” and they will be fixed at the time you order for any values less than £25,000.00. The prices are based on the current trading price of gold and silver, which is shown on the website. Multiple orders placed at a similar time may be subject to changes in the price due to market fluctuations and stock availability decided during trading hours. We reserve the right to cancel any order even after payment received. Should an invoice be cancelled by us a full refund would be issued.

For online orders, greater than £25,000.00 whether placed during or outside trading times (930am-630pm Monday to Friday and 10am-2pm Saturday) we will confirm the prices to you via an order confirmation, which will be sent in an email to you. You will be asked at that time to make payment. We respectfully request payment immediately but exceptions may be made on a case by case basis. Prices can also be fixed over the phone by speaking to our sales team directly. When placing an order over the phone a copy of the terms and conditions will be provided by email, we would expect a return email to confirm that you have read and accept them. Payment is possible by Credit and Debit card on the website for orders up to £50,000.00 (ID requirements apply). Other methods of payment are online bank transfer, bank transfer, and Cheque. Please note payment can only be accepted from accounts registered in your own name and payment via multiple individuals for one order is not permitted.

See Price promice terms for term on the price promise -

5. Cancellation

5.1. The right to cancel under Regulation 13 of the Consumer Protection (Distance Selling) Regulations 2000 does not apply because the price of all goods that we sell is dependent upon fluctuations in the financial markets that are beyond our control.

We cannot be held responsible for the condition in which any mint provided packaging is received.

6. Payment

6.1. Payment shall be made when purchasing the Goods, but the Supplier reserves the right to require payment for the Goods prior to delivery or dispatch.

7. Delivery

7.1. The Supplier may deliver by instalments and may treat each delivery as a separate contract.

7.2. If a date is quoted for the Goods’ delivery, it is only an estimate. Time of delivery is not of the essence. The Supplier will have no liability for delays in delivery caused by either a Force Majeure Event or the failure of the Customer to give adequate delivery instructions or other relevant instructions to the Supplier.

7.3. You will be required to provide a delivery address at time of order. The delivery address MUST match the cardholder’s address which has been used to make online card payment. Under no circumstances can the goods be delivered to any other address when paid by card. Goods will then be dispatched to this address once payment has been verified. You will be responsible to ensure their safe receipt at the address provided. We are unable to accept any liability for packages that have been delivered to houses of multiple occupancy or work addresses, once the package has been signed for or confirmed as delivered by our couriers to that address. We do not deliver to PO Box addresses. We cannot be held responsible for delays to the postal system which may affect delivery of your goods, which are beyond our control. Ownership of goods passes to the customer once full payment is received and a signature has been accepted at the address provided by the client at the time of order. Failure to deliver an order on our part will result in a full refund of the original amount paid or goods as a replacement. No liability will be accepted by us for any price fluctuation in those circumstances.

7.4. Items that are in stock and that are ordered before 2pm with Next Day Delivery in the checkout will be dispatched the same day unless otherwise stated and will require a signature upon delivery. All other orders placed will be shipped between 3-5 WORKING days but can take a maximum of 10 WORKING days depending on stock levels.

7.5 All items which are held in storage that wish to be withdrawn and sent to the buyer must allow 4-6 weeks delivery time. The items can still only be sent to the registered address that we have on file.

7.6. Anti Money Laundering documentation must be received and signed off before any purchases are dispatched. 

8. Fraud Prevention and Requirement for ID

8.1. All personal information provided will be treated in accordance with the Data Protection Act of 1998.

All customers will be required to provide certified proof of Identity. We will require the following; A certified copy of the purchaser's photographic ID, and a copy of a recent utility bill (this is required irrespective of method of payment and cannot be a mobile phone bill).

This information may be requested for a number of reasons including:

To satisfy the anti-money laundering and fraud legislation that governs our industry,

To comply with our stringent internal security checks and to provide you with a safe and secure delivery.

The information which you supply may be given to credit reference or fraud prevention agencies.

9. Buy Back Policy

9.1. Any items dispatched to us, Direct Bullion are not liable for payment of delivery of returned goods, which come into our possession once we have signed for the goods and this signature should NOT be viewed as acceptance of an offer or comprise acknowledgment on our part that the items within the package match their stated description.

Only after we have weighed the parcel, opened it under date/time stamped video camera and further investigated/tested the goods, will we be able to confirm that the contents match their stated description. Once we have confirmed the products weight and authenticity and we are in a position to accept your offer to sell the items.

9.2. For Graded coins purchased from us we offer up to 95% of the value of your gold on the day. The following terms apply up to: 95% - on year 5 | 90% - on year 4 | 85% - on year 3 | 80% - on year 2 | 75% - on year 1

For loose coins and bars purchased from us we offer up 90% of the value of your gold on the day.

Graded coins, loose coins and bars offered back to us within 6 months from the day of purchase will incur an extra 5% on top of the above quoted figure. Damaged items may also not be accepted.

9.3 All items which are held in storage that wish to be withdrawn and sent to the buyer must allow 4-6 weeks delivery time. The items can still only be sent to the registered address that we have on file.

We reserve the right to report any attempted sale of counterfeit items and to retain such items if requested to do so by the police or by HM Revenue & Customs

We may accept or decline any offer at our sole discretion.

10. Warranties (sale of goods)

10.1. The Supplier warrants that on delivery, the Goods are, and for a period of 14 days after (“the Warranty Period”) they will remain (a) of satisfactory quality (within the meaning of the Sale of Goods Act 1979), (b) free from any material defect in design, workmanship and materials and (c) correspond with any agreed written specification, but the Supplier's liabilities under this warranty shall be limited to making available free of charge the labour and materials required to make good any such defects or (at the Supplier's option) replacing any defective Goods. The Supplier's liability under this warranty is also conditional upon the following and these terms shall apply to any repaired or replacement Goods supplied by the Supplier under this clause:

10.1.1 Written notice of the defect being given to the Supplier within 24 hours after discovery of the same and in any event within the Warranty Period.

10.1.2 The Goods having been properly installed, stored, and used by the Customer prior to the defect occurring;

10.1.3 The defect not arising due to the Customer’s failure to follow the Supplier's oral or written instructions as to the storage, installation, commissioning, use or maintenance of the Goods or (if there are none) good trade practice;

10.1.4 The defect not arising as a result of the Supplier following any drawing, design or specification supplied by the Customer in the manufacture of the Goods;

10.1.5 The defect not arising as a result of fair wear and tear, wilful damage or negligence;

10.1.6 The Goods not having been subjected to any repair (without the Supplier’s consent), modification or abnormal or improper use; and

10.1.7 The Goods having been returned at the Supplier's request, but at the Customer's expense, for inspection.

10.2. The warranty contained in clause 10.1 is without prejudice to the Customer’s statutory rights.

11. Limitation of Liability

11.1. Save as provided under the Unfair Contract Terms Act 1977 and notwithstanding the warranty contained in clause 10.1, the Supplier will not be responsible for (i) losses that were not caused by any breach on its part, or (ii) any business loss (including loss of profits, revenue, contracts, anticipated savings, data, goodwill or wasted expenditure), or (iii) any indirect or consequential losses that were not foreseeable to both the Supplier and the Customer when the contract for the sale of goods was formed.

11.2. Nothing in these terms excludes or limits liability for (a) death or personal injury caused by the negligence or (b) fraudulent representations or (c) wilful misconduct in each case of or by the Supplier or any of its employees or agents.

11.3. The service provided by us will be exercised with reasonable skill and care and performed within a reasonable time and as described in these terms. We do not make any guarantees about the provision of our products and we do not provide financial advice. We cannot be held responsible for our products once ownership has been passed to the customer.

12. Force Majeure

12.1. The Supplier shall bear no liability for loss, damage or delay howsoever arising by a Force Majeure Event, and in these circumstances, may suspend or cancel the whole or part of any delivery. The Supplier shall endeavour to notify the customer as quickly as reasonably possible if a Force Majeure Event occurs.

12.2. If the Force Majeure Event prevents the Supplier from providing any of the Goods for more than 4 weeks, either party shall, without limiting its other rights or remedies, have the right to terminate this contract immediately by giving written notice to the other party.

12.3. This clause does not affect the Consumer’s right to have the products sent within a reasonable time.

13. Miscellaneous

13.1. We endeavor to provide accurate product and pricing information, in the event that a pricing or descriptive error has occurred or any item is listed at the wrong price or with incorrect information, Direct Bullion shall have the right, at our sole discretion, to refuse or cancel any orders placed for an item that has been listed at the wrong price or with incorrect information. Prices and availability are subject to change without notice.

Any bar or coin being sold by a third party, stating to have been purchased from Direct Bullion, may not be relied upon as a genuine item. We don't guarantee the authenticity of any bar, coin, or another item, unless purchased and shipped directly from ourselves.

If you have any queries regarding these terms, please contact us on 0207 058 4653 or email us on info@directbullion.com

13.2. No waiver by the Supplier of any breach of contract by the Customer shall be considered as a waiver of any subsequent breach of the same or any other provision of the contract.

13.3. The parties agree to be bound by these terms, which they consider to be reasonable. If any clause of these terms is held by any Court or competent authority as invalid or unenforceable in whole or in part the validity of the remainder of these terms and of the remainder of the provisions in question shall not be affected thereby.

13.4. The Customer shall not assign or transfer any contract to which these terms apply nor the benefit thereof to any person whatsoever.

13.5. These terms constitute the entire agreement and understanding of the parties and supersede any previous agreement or understanding between them relating to the subject matter of these terms. The Customer acknowledges that it has not relied on any statement, promise, representation, assurance or warranty made or given by or on behalf of the Supplier that is not set out in these terms.

13.6. Any notice given under these terms must be in writing and delivered to the recipient at the address of (a) in the case of the Supplier, its registered office, or its principal place of business and (b) in the case of the Customer, his or her last known residential address, or at such other address as has been notified to the sender previously in writing for the purpose of this clause.

A notice given under these terms shall be validly served if sent by email.

A person who is not a party to these terms may not enforce any of its terms under the Contracts (Rights of Third Parties) Act 1999.

These terms shall be governed by and construed in accordance with the laws of England and each of the parties hereto submits to the authority of the English Courts as regards any claim or matter arising under these terms.

Direct Bullion DO NOT offer investment or tax advice and recommend that you conduct your own independent research before making any investment decisions.

The Price of Gold and Silver may go up as well as down

Version: 05-2018

Why buy from us?

Gold Standard Customer Service

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Price Promise